Knowledge base

Frequently asked questions
about the tools

The three questions that matter most for each tool: what it delivers, where its limits are and how to use the result.

How access works

The first run of each tool is free. After that, a monthly subscription costs €12.99 per tool and includes up to 10 runs per month.

Brand Atlas

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What does Brand Atlas deliver?

A registration strategy for 10 jurisdictions, with a risk assessment and mitigation, Nice class recommendations, a 3-phase roadmap (0 to 36 months) and an investment estimate.

Does it run a prior-rights search in the INPI or EUIPO databases?

No. The analysis is AI-generated from the information you provide and does not replace a prior-rights search in the official registries or legal advice. Before filing, confirm with an IP attorney.

What are Nice classes?

The international classification of goods and services used to register trademarks. Choosing the right classes defines what your mark actually protects, and Brand Atlas suggests a class strategy for your case.

Instant Market Analysis

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What does the report include?

An opportunity score from 0 to 100, projected growth (CAGR), the competition level, regulatory and entry barriers, an entry-mode recommendation, a budget allocation and a 10-step action plan.

Does the tool calculate TAM, SAM and SOM?

No. It delivers a diagnosis of opportunity, growth and competition, not a market-sizing study built on primary data. For an investment thesis, treat the result as a starting point.

Can I download the report?

Yes. The result can be downloaded as a PDF to share with partners, investors or advisors.

Business Valuation

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Which valuation method does the tool use?

Discounted cash flow (DCF), with a WACC calculator to help set the discount rate.

Does it use market multiples or comparable companies?

No. The result is based on DCF only. In fundraising or M&A processes it is common to complement it with multiples and comparable transactions.

Which scenarios are calculated?

Six: higher and lower discount rate, higher and lower growth, and bull and bear cases. An AI-generated three-paragraph executive summary comes with them.

Startup Risk DNA

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Which risk dimensions are assessed?

Seven: team, financials, market validation, competitive moat, business model, execution readiness and funding alignment.

How is the score calculated?

Each dimension carries a fixed weight, and the result is a 0–100 score with a risk level. The score is a guiding read, not a guarantee of performance.

Does the tool consider European funding?

Yes. The funding-alignment dimension includes programmes such as PRR and Portugal 2030.

Global Trade Intelligence

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What does the tool simulate?

Import and export costs, tariff structures, compliance and certification requirements, and shipping routes and logistics.

Is it only for the Brazil–Portugal corridor?

No. The tool covers 23 countries, so it also serves other routes beyond Brazil and Portugal.

Are the figures official quotes?

No. They are AI-generated estimates for planning. Before closing a deal, confirm duties, taxes and requirements with your customs broker or the official sources.

Content Strategy Engine

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What does the tool generate?

An Instagram-style post: a title, a caption of 2 to 5 paragraphs and 5 hashtags, based on the segment, industry, tone and theme you choose.

Which languages does it support?

Brazilian Portuguese and English.

Does it create an editorial calendar or personas?

No. Each run generates one post. For a full editorial strategy, use the posts as a base and talk to our team.

SEO Intelligence Engine

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Does the tool crawl my website?

No. The technical assessment is AI-estimated, with no crawl of your pages. It helps set priorities and does not replace an audit with a crawling tool.

What is AI search optimization?

Preparing your content to be cited by ChatGPT, Perplexity, Gemini and Claude (AEO and GEO), as well as voice search. The tool points out what to adjust.

What comes in the action plan?

A 30-day roadmap, organised week by week, with priorities and KPIs to track results.

HACCP Intelligence Engine

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What does the tool deliver?

Hazard and critical control point (CCP) identification, critical limits, monitoring procedures, prerequisite programmes, corrective actions, immediate actions, a readiness score and a risk level.

Which standards does it consider?

ANVISA and Regulation (EC) 852/2004, plus international references such as FDA FSMA, Codex Alimentarius, BRC, ISO 22000, SQF and IFS.

How long does it take, and can I use the result as a final plan?

The analysis takes about 20 to 30 seconds. The result is AI-assisted planning and should be reviewed and validated by a qualified food-safety professional before adoption.

Analyses are AI-generated and meant as decision support. They do not replace legal, financial, accounting or technical advice from a qualified professional.

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